Any internet fundraising campaign needs to be checked, monitored and updated on a regular basis. Do not rely on email alone to reach potential supporters. Invest in click-through contribution buttons, interactive components and donations through social media. Good viral marketing can spread around the world within hours.
The success of your online campaign depends on the efforts of its volunteers and donors. Make sure you provide them with regular updates. Campaigns without regular updates and communications are bound to go down the drain. Your volunteers might stop contributing, while donors remain unsatisfied with your campaign. To prevent this from happening, follow the suggestions provided below.
If you are planning an internet fundraising campaign, you will have to register a separate “donation gateway” account to receive financial contributions. This account should be maintained separately from your personal accounts. All donors should complete the necessary registrations and financial transactions using their personal financial gateways, which are linked to their bank accounts.
Any internet fundraising campaign can benefit from the use of mobile apps. This technology is not just useful for collecting donations; it also allows a great flexibility for monitoring and managing the different stages of the campaign. It provides valuable information about the number of donors and supporters, donors’ contact information, and the status of their donations. Some apps can even tell you how many people donated and how much each donor has given so far.
You can greatly improve your online fundraising results by adopt more open social media practices. Social media users expect to find comments, feedback and content that are authentic. Therefore, any organization that promotes itself through social media needs to take this responsibility seriously. If your charity cannot make its Facebook page or website pages completely transparent, it may be preferable to keep quiet about its fundraising activities during the early stages of your campaign.
Charities that do not actively promote themselves through Facebook, MySpace, Twitter, and other social media platforms may find it more challenging to gain the trust and support of prospective donors. For this reason, it would be advantageous for your charity to adopt open policies regarding donations, accepting contributions, and interacting with supporters and donors. In addition, you should make sure that your posts and content on these platforms are transparent, consistent, and honest. This will go a long way in building a solid reputation for your charity among potential donors and members of the public. If your charity cannot manage all of these activities on its own, it could use the help of an external fundraising company or professional services.
Internet fundraising companies are becoming increasingly popular as more charities are seeing the value in running fundraisers on the internet. There are a variety of services available, ranging from simple donation request pages to highly interactive marketing campaigns, interactive e-cards, and full-scale online advertising campaigns. The most important thing that you need to keep in mind when choosing a fundraising company is to choose one that has experience in the type of work that you are attempting to raise. This will ensure that they can effectively execute your ideas, strategies, and ensure that you receive the best return on your investment.
Internet fundraising campaigns are an excellent way for charities to raise money in a hassle-free manner. However, there are still some important things that you need to remember when putting together your plan. Keep in mind that any successful fundraising campaign is based upon a number of different factors. If you take time to properly build a plan and implement your volunteers’ ideas, you can create a large impact and attract donations from a wide range of people.
